- Merchandising: The Concept - Evolution of Merchandising in the Apparel Industry - Modern Merchandising - Merchandising: The Planning - Market Knowledge - Planning and Control - Merchandising: The Execution - Line Development: Principles and Technologies - Line Development: The Process - Costing and Pricing Strategies - Quality - Supply Chain Management - Sourcing Strategies - The Sourcing Process - Merchandising: The Future - Future Direction - Management philosophies, business strategies, and technical problem-solving skills - A profile of the 'ideal' merchandiser - Interviews with prominent apparel industry executives - Opinions regarding market research, developing a line plan, adopting styles, forecasting, pricing, sourcing, quick response, and computer applications - Assignments for implementing chapter principles and stimulating critical thinking - Instructor's Guide includes course syllabus, answers to discussion questions and activities, and project ideas - PowerPoint
