Cinema Entertainment helps to fill an obvious gap in film and media studies. Entertainment is one of the defining phenomena of contemporary culture. Large-scale, transnational corporations provide it for millions of people worldwide. Yet for a long time it has been discussed in a taken-for-granted way, as if its meaning is obvious. Entertainment is seen as something that is superficial, lacking in substance, �mere entertainment�. Exposure to it was harmful, encouraging escapism and apathy. Taking Hollywood cinema as its main focus, Cinema Entertainment challenges this negative account. Combining theoretical discussion with statistical analysis and practical criticism, Alan Lovell and Gianluca Sergi argue for a revaluation of the meaning of entertainment and its effects on the world we live in..