| Managing Brand Equity | Aaker, David A. | |
| Building Strong Brands | Aaker, David A. | |
| Spanning Silos | Aaker, David A. | |
| Building Strong Brands | Aaker, David A. | |
| Strategic Market Management | Aaker, David A. | |
| Developing Business Strategies | Aaker, David A. | |
| Marketing Research | Aaker, David A. |
