`I think this is a wonderful book. The social psychological theories are exceptionally well presented for practical use. Anyone studying social psychology will find this book extremely relevant and accessible' - Professor Gerjo Kok, Department of Work end Social Psychology, Maastricht University How would you tackle problems related to prejudice at schools? How do you get the public to engage in health and pro-environmental activities? There are many students today who are interested in applying social psychological theory to such areas as law and order, health and environment, work and organisations, yet there is no easy path from theory to practice. This comprehensive book offers a step-wise, easy-to-use methodology to help students apply social-psychological theory to 'real life' social issues. It will help and guide students to define a problem, conduct a theory-based analysis, develop an explanatory model and then set up an d follow through a research project. Written in an
