David Taylor s third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls `strategy tourism . By contrast, his straightforward, no nonsense programme will ensure that you end up with an inspiring vision and a hands on action plan to drive growth. < > < > < > < > < > < >Designed in a highly practical format, brandvision shows how to lead your team on a step by step `visioning journey that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today: < > < > < > < >Searching for true insight: creating a springboard for visioning by using different `insight catalysts that cover consumers, markets and competition < > < >The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product `sausage and emotional `sizzle < > < >Test driving the vision: bringing the vision to life by exploring it within
