Providing a critical evaluation of corporate communication, this textbook looks beyond the idealized and prescriptive notions of communication management and offers readers a deeper and more complex understanding of corporate communication as a social and organizational phenomenon. The book asks the following important questions, `Where does the notion of corporate communication come from?a??, `What are its underlying assumptions?a??, `Which activities are involved?a??, `What are the implications for companies that implement communication programs?a?? Throughout readersa?? learning is consolidated by learning outcomes, chapter introductions and summaries, international vignettes, executive briefings and student questions. Challenging Corporate Communications makes a timely and innovative contribution to the literature on corporate communication. It will inform future managerial theory and practice and should be read by any advanced student or academic interested who wants to stay
